Post by account_disabled on Dec 23, 2023 22:16:35 GMT -6
Finally the answer to the question asked in the introduction: what works in France in 2017 in lead generation? My ranking is based on what is considered “satisfactory or very satisfactory”. I don’t take “average” into account. In 1: SEO. In 2: online advertising. In 3: B2B marketplaces. In 4: telemarketing. In 5: social networks and blogs. In 6: trade shows and conferences. In 7: emailing. In 8: webinars. In addition to this Companeo study, Iko System has just offered 2 very informative webinars, one on prospecting Marketing Directors and the other on prospecting General Directors.
Iko is a mine of information on digital prospecting. Their prospecting Email Data webinars are here ( digital prospecting webinar ) and the corresponding materials are there ( digital prospecting presentations ) (thanks Nicolas Woirhaye). So here, according to information from Iko, is what works for prospecting marketing directors : And to prospect general managers: My personal comments (this part is not part of the Companeo study nor the elements provided by Iko: Lead Gen or Leadgen, whatever the spelling: there are less than 50 requests per month for each of the 2 expressions.
This shows once again that between offline and online, the realities are not the same and that if we attack online without asking the right questions and only with offline knowledge of our business: we risk losing a lot of money and having few results (if you are a service provider and you talk online about lead gen or leadgen, you are not going to reach many people. This is not how customers get information and search for solutions). The results are better if we talk to our targets about what concerns them, rather than if we want them to be interested in what interests us.
Iko is a mine of information on digital prospecting. Their prospecting Email Data webinars are here ( digital prospecting webinar ) and the corresponding materials are there ( digital prospecting presentations ) (thanks Nicolas Woirhaye). So here, according to information from Iko, is what works for prospecting marketing directors : And to prospect general managers: My personal comments (this part is not part of the Companeo study nor the elements provided by Iko: Lead Gen or Leadgen, whatever the spelling: there are less than 50 requests per month for each of the 2 expressions.
This shows once again that between offline and online, the realities are not the same and that if we attack online without asking the right questions and only with offline knowledge of our business: we risk losing a lot of money and having few results (if you are a service provider and you talk online about lead gen or leadgen, you are not going to reach many people. This is not how customers get information and search for solutions). The results are better if we talk to our targets about what concerns them, rather than if we want them to be interested in what interests us.