Post by account_disabled on Dec 20, 2023 2:35:24 GMT -6
In the article, we will show you how to set up 4 types of codes via Google Tag Manager, which we will use not only in PPC campaigns. So let's do it! At the beginning, let's at least briefly say what GTM is, what it is used for and what its potential is. It also doesn't hurt to clarify a few important terms. Definition: GTM, Google Tag Manager , is a tag management tool from Google. Thanks to this technology, even people who are not familiar with programming can work with ad account measurement scripts.
It enables easy B2B Email List implementation of measurements even for marketers or operators of small e-shops. The beauty of GTM lies precisely in the fact that it is enough to insert one basic code into the website and then manage everything else using the web interface. A few terms that are used in GTM Tag: A code used for measurement, e.g. Adwords conversion code. Rule (trigger): Trigger – a condition that must be met to trigger a tag. Variable: A dynamically changing value based on which the tag will or will not be triggered. The basic thing is to embed GTM on the website.
Simply go to the Install Tag Manager item in the Admin panel and implement the 2 code fragments into the site according to the instructions: GTM script Then it's still a good idea to check with the Google Tag Assistant tool that GTM is inserted correctly on the website . Now that the main code is hanging on the site, we can start implementing the individual tags . 1) Google Analytics In the tag type, we select Universal Analytics and name the tag. We can find the measurement ID in Google Analytics, where we find Service Settings in the Administrator and copy the code.
It enables easy B2B Email List implementation of measurements even for marketers or operators of small e-shops. The beauty of GTM lies precisely in the fact that it is enough to insert one basic code into the website and then manage everything else using the web interface. A few terms that are used in GTM Tag: A code used for measurement, e.g. Adwords conversion code. Rule (trigger): Trigger – a condition that must be met to trigger a tag. Variable: A dynamically changing value based on which the tag will or will not be triggered. The basic thing is to embed GTM on the website.
Simply go to the Install Tag Manager item in the Admin panel and implement the 2 code fragments into the site according to the instructions: GTM script Then it's still a good idea to check with the Google Tag Assistant tool that GTM is inserted correctly on the website . Now that the main code is hanging on the site, we can start implementing the individual tags . 1) Google Analytics In the tag type, we select Universal Analytics and name the tag. We can find the measurement ID in Google Analytics, where we find Service Settings in the Administrator and copy the code.