Post by account_disabled on Feb 24, 2024 21:54:33 GMT -6
Think about the last product or service you purchased and let's retrace the journey you took together. It was a more or less long journey depending on the importance, the real need and the interest you had in the product you bought, and which perhaps you didn't even know you wanted to buy at the beginning. We will focus in particular on the first phases of the journey: defined as the sales process for those who do marketing. The cold and imaginary user The first stage of the journey is knowledge .
It's the moment we discover Chinese Europe Phone Number List that there is a Brand or Company that we have never heard of before. We can define this phase as cold (blue-blue). When we approach a person we don't know for the first time we feel a little embarrassed and we don't immediately empathize. Embarrassment represents the initial moment in which we still feel connected (being embarrassed literally means feeling forced, somehow harnessed), which is why we say that the relationship is cold. By taking the side of those who do marketing, in this first phase, in which we want to make our Brand known, we must attract attention and stimulate the hidden desire that our potential Customer may have towards our Company.
The user we are addressing is still imaginary , he does not have a face and does not have an identity; we must intrigue him and push him to visit something of ours (the website, the Linkedin page or profile, the Facebook page). We too behave like this: if a company's proposal catches our attention, we go to see its website or look for it on social media to understand what and how it communicates and to evaluate whether it can be really useful for us. The change of identity When our level of interest increases, the second stage of our journey begins: consideration .
It's the moment we discover Chinese Europe Phone Number List that there is a Brand or Company that we have never heard of before. We can define this phase as cold (blue-blue). When we approach a person we don't know for the first time we feel a little embarrassed and we don't immediately empathize. Embarrassment represents the initial moment in which we still feel connected (being embarrassed literally means feeling forced, somehow harnessed), which is why we say that the relationship is cold. By taking the side of those who do marketing, in this first phase, in which we want to make our Brand known, we must attract attention and stimulate the hidden desire that our potential Customer may have towards our Company.
The user we are addressing is still imaginary , he does not have a face and does not have an identity; we must intrigue him and push him to visit something of ours (the website, the Linkedin page or profile, the Facebook page). We too behave like this: if a company's proposal catches our attention, we go to see its website or look for it on social media to understand what and how it communicates and to evaluate whether it can be really useful for us. The change of identity When our level of interest increases, the second stage of our journey begins: consideration .